BLOG 10 – EXPOSITION – ARGUMENT

NIKE IS THE WINNER

            Nike is considered as the quality product for sportsman. It could be part of our lives in which many people love to play sports every day. Anyway, everyone on earth would have a reason to opt for a different product that may depend on the individual’s attitude.

I believe that Nike is known as a leader in sport equipment and this causes Nike up to the first rank of sport brand. Since Nike has advertised the products through the celebrity to inspired their fans. Their good image also has created the reputation and popularity among the users. 

Nike is a company that makes quality products and support capability of personnel. They have returned the benefits to society and still maintain the social responsibility until today. Importantly, Nike has to constantly keep an eye on the competitors that never give up and continue against them so far. Therefore, they would definitely improve and develop their products and services.

Finally, to be the major of sport brand, Nike continues to maintain their standard because everybody is still confident in the quality of their products and the attitude towards the company. Although, there are many competitors, but Nike is still the first brand in the hearts of many people including both athletes and fans of the sport as well.

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BLOG 9 – EXPOSITION – DIVISION- CLASSIFICATION

RUN WITH NIKE  

Nike, of course, everyone would have known this brand from everywhere. Nike has something different from other brands which they have been developing the products from sportswear to be more casual and convenient to wear in daily lives. Then, people tend to purchase these categories of products with increasingly changed at all times.

            Later, Nike had the idea to develop their products to be more strange and interesting. Customers could experience sports, training, athletes, and everything new at Nike. They has created the products to respond men, women, or even kids but the fashion has applied to the lifestyles of people today. 

         

         Nike have provided various categories of products. First, they have sport items for many kinds of sports which have running, basketball, football, training, soccer, skateboard, snowboarding, golf, and tennis. Second, they have designed clothes to fit with exercising such as shirts, T-shirts, jerseys, hoodies and sweatshirts, jackets, vests, shorts, pants, base layer, and swimwear. Third, the gears for any sports also included fuel band, socks, hats, caps, bags, backpacks, golf clubs, and balls.

In addition, sportswear, structured fabric creates a modern and shaped fit. Also, doubled-faced jersey fabric is smooth to the touch. Thermal construction provides warmth without weight added for their function.

To summary, Nike has increased more and more in these kinds of products because they are applied from the sportswear and people have different lifestyles whether to work, travel, or exercise. Not surprisingly, the brand infiltrates to every areas throughout the world.

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BLOG 8 – EXPOSITION – DEFINITION

NIKE IDOL

            Generally, everyone shall have an idol to follow by inspiration which may be the first step of their success. They need to adjust themselves in order to achieve the goal or succeed like their idol has done.

In term of “idol”, he/she is someone who is creating something up by themselves but they would not know that there will be followed by others. For example, many people often have their sport idol who has motivated and inspired them. The sport idol would be such a good athlete and excellent in that kind of sport. And when we like someone so much, whether they dress or favor in something, we will follow what they are. 

As a result, we tend to buy the idols’ item as Nike and other companies have noticed this point. They have brought the sport idol of most people to promote their product and draw attention to the people who are fans of the athlete. They might not know that the customers are really love their product and willing to buy it or not. However, it would also benefits to the company to get new group of customers from that presenter.

Finally, sports presenters have also contributed to increase the revenue of the company due to the use of their idols was the inspiration and success for themselves.

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BLOG 7 – EXPOSITION – COMPARISON OR CONTRAST

NIKE & ADIDAS

Nike is recognized as a leader of sport equipment manufacturer in the world which many people often think that Nike is the most common brand, but their main competitor is Adidas, another giant company. The two companies have gained the big market share in sport market.

Typically, Nike is focusing on soccer and basketball which is quite popular among sport players. Not surprisingly, Nike always releases new products and modify the products to meet the customer’s needs in the age of convenient and modernity. 

One of Nike strategy is to use the celebrity as a presenter such as Michael Jordan, Wayne Rooney, and C. Ronaldo 7 in promotion and advertising. This caused the main competitor like Adidas has been developing their products to compete with Nike. 

Moreover, Adidas has used the presenter, Lionel Messi, the football star to attract the customers and also Messi’s fans. Moreover, the two companies have brought new innovations as a dominant point added to their products. Even though, they are both important competitors but they are similar to provide health care to their clients using quality products.

In conclusion, Nike and Adidas are both famous in sportswear and equipment throughout the world. Maybe the presenter also contributes to the decision making of customers. Some don’t concern about the brand, they just follow their idol and try to use the same product. However, everyone has the rights to choose the best one which they prefer, so the comparison between that two brands is not important as the liking in their idol. 

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BLOG 6 – EXPOSITION – CAUSE AND AFFECT

JUST DO IT

Nike is one of the top sport brands of the world with those various products, such as sneakers, sportswear, and sports equipment to satisfy the customers. Also the brand ambassador is making Nike well-known today.

Likewise, when talking about Nike, it’s known as a top sports equipment manufacturer in the world which they have developed and designed the products constantly to meet the needs of customers. Moreover, Nike has advertised their own brand by using the famous athletes or celebrities to promote the products during that time. 

As shoes of Jordan, the very famous product that take advantage from the reputation of “Michael Jordan”, the presenter who is a basketball star of Bulls team. Nike has made ad "Just do it" to promote their goods through Jordan and that makes the world known about Nike more than before. 

As a result, people were flocking to buy the collection of Jordan both sneaker and sportswear. Nike can make people known as the world's leading manufacturers of sports equipment.

However, some of customers might not really like the product at the first time, but they were fan of Jordan. Therefore, the zeal of the presenter has made Nike becomes very popular and known as a legendary of basketball shoes nowadays.

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