NIKE IDOL
Generally, everyone shall have an idol to
follow by inspiration which may be the first step of their success. They need
to adjust themselves in order to achieve the goal or succeed like their idol
has done.
In
term of “idol”, he/she is someone who is creating something up by themselves but
they would not know that there will be followed by others. For example, many
people often have their sport idol who has motivated and inspired them. The
sport idol would be such a good athlete and excellent in that kind of sport. And
when we like someone so much, whether they dress or favor in something, we will
follow what they are.
As a result, we tend to buy the idols’ item as Nike and other
companies have noticed this point. They have brought the sport idol of most
people to promote their product and draw attention to the people who are fans of
the athlete. They might not know that the customers are really love their
product and willing to buy it or not. However, it would also benefits to the company
to get new group of customers from that presenter.
Finally,
sports presenters have also contributed to increase the revenue of the company
due to the use of their idols was the inspiration and success for themselves.
*********Thank you very much**********
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