NIKE & ADIDAS
Nike
is recognized as a leader of sport equipment manufacturer in the world which
many people often think that Nike is the most common brand, but their main competitor
is Adidas, another giant company. The two companies have gained the big market
share in sport market.
Typically,
Nike is focusing on soccer and basketball which is quite popular among sport
players. Not surprisingly, Nike always releases new products and modify the
products to meet the customer’s needs in the age of convenient and modernity.
One
of Nike strategy is to use the celebrity as a presenter such as Michael Jordan,
Wayne Rooney, and C. Ronaldo 7 in promotion and advertising. This caused the main
competitor like Adidas has been developing their products to compete with Nike.
Moreover, Adidas has used the presenter, Lionel Messi, the football star to attract the
customers and also Messi’s fans. Moreover, the two companies have brought new
innovations as a dominant point added to their products. Even though, they are
both important competitors but they are similar to provide health care to their
clients using quality products.
In
conclusion, Nike and Adidas are both famous in sportswear
and equipment throughout the world. Maybe the presenter also contributes to the
decision making of customers. Some don’t concern about the brand, they just
follow their idol and try to use the same product. However, everyone has the
rights to choose the best one which they prefer, so the comparison between that
two brands is not important as the liking in their idol.
*********Thank you very much**********
No comments:
Post a Comment